Digital Banker uses the power of AI to provide deep understanding of each customer, generate insights, enable conversational experiences and personalize the communication at scale, as one holistic approach.
The 360° Customer Profile is the foundation of the CX personalization, combining both structured and unstructured data, history of the customer interactions and generated insights based on machine learning (ML) models.
Digital Banker is based on a platform that provides enterprise-grade data and AI automation. It integrates data from various sources, profiles it, cleans it and gets it ready for ML models to enrich it.
The ML models continuously process the customer data to generate insights and map the product-centric view to the true customer-centric financial life view. Digital Banker comes with prebuilt models such as transaction categorization, micro-segmentation, next-best actions, purchase propensities, churn probability.
The bank’s data scientists can leverage the full suite of tools available to create, deploy and automate their own models.
Digital Banker initiates automated personalized customer journeys for engagement based on the insights generated, delivered across various touchpoints at the right moment – mobile and web apps, AI-driven assistant, email, instant messaging – depending on each customer’s preferences.